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11/07/2008
Traditional Media Takes It on the Chin
In the midst of a deepening economic crisis, many marketers in the US are tightening their ad spending belts, and ad forecasters continue to adjust their predictions downward, with dollars draining from traditional media. But some savvy marketers are bucki
11/07/2008
What Do Shoppers Research on the Web?
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
11/07/2008
Will the Grinch Steal This Year’s Online Holiday Shopping Season?
Amid a season of bad economic news, when overall retail sales growth is forecast to remain nearly flat, online retailers have reason to be guardedly optimistic.
eMarketer estimates that online holiday season sales will reach $32 billion in 2008, up sl
11/07/2008
Local is As Local Does
Search Engines Trump Yellow Pages
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turni
11/07/2008
Marketing to Moms
Many Internet users in the US are going online to perform common tasks with efficiency, such as researching products rather than driving around from store to store. Female Internet users with children are no exception, according to a study conducted in Jun
11/07/2008
Mom Bloggers Fuel Online Brand Talk
Many are open to direct contact from brands.
More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.
The company also found that one-half of responding moms reviewed
11/07/2008
Online Ad Clicker Demographics
Different ad types appeal to different users.
11/07/2008
Online Ad Spending Will Keep Growing
eMarketer will be giving another haircut to its online ad spending predictions next month. But that’s not necessarily bad news for online marketers.
11/07/2008
Google Indexing Scanned Text
Treating Text Imagery Like Text in Search Results
11/07/2008
Is Online Safe from the Meltdown?
OCTOBER 9, 2008
The economy and online ad spending
Online ad spending data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) for the first half of 2008 is in.
11/07/2008
Blogging Becomes Mainstream
“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experien
11/07/2008
Continued Growth For Online Advertising
Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer.
The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 20
11/07/2008
Even the Wealthy Are Nesting
Home is their top spending priority, and the Web is their top redecorating research tool.
11/07/2008
Firefox Hits New Market Share High
20 percent during two weeks
11/07/2008
Getting Clever About Social Media
OCTOBER 24, 2008
Letting consumers connect brands and communities
At just over $1.4 billion, social network ad spending still represents a small percentage of total online ad spending, which eMarketer estimates will reach $24.9 billion in 2008.
11/07/2008
Online Holiday Sales Forecast
This year online holiday sales (excluding travel) will total $32.1 billion, up 10.1% over 2007. This is a sharp decline from growth rates in the low-to-mid 20% range seen over the past few years.
11/07/2008
Paid Search Spending Pops
Very few cuts planned, most plan to splurge
The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
11/07/2008
Pinching Pennies Online for the Holidays
Consumer strategies for spending less
Resourceful consumers have devised a variety of strategies to save money beyond just buying fewer and cheaper holiday gifts.
11/03/2008
Website Slowing You Down?
In a world where more and more households are connected to the
internet, bandwidth is becoming an issue and brownouts have been
predicted to occur in the next few years. With the strain on the
infrastructure of the internet this makes having an
10/24/2008
Google Reveals More
One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links shou
10/23/2008
Online Marketing Grows Steadily Despite Economic Turmoil
Check out Some Interesting eMarketer Stats and Articles
10/20/2008
October 2008 - Internet Marketing is Hotter than Ever
The Latest eMarketer Stats and Articles Show Why
10/17/2008
11 Tips For Recognizing A Bad SEO Firm
11 Tips For Recognizing A Bad SEO Firm
10/17/2008
E-Mail Budgets Linked to Attitudes
Spending on the established tactic is still rising.
10/17/2008
Google Offers Inbound Link Advice
Want links? Google says be interesting
10/17/2008
Online Holiday Shopping To Surpass In-Store Shopping
Saves time, money
10/17/2008
U.S. Search Marketing Spend Sees Strong Q3 Growth
10/17/2008
U.S. Search Marketing Spend Sees Strong Q3 Growth
Paid search remains solid
