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Here are the latest developments here at WSI.  Feel free to browse our collection of news articles. Search here.

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Recent Headlines

7/22/2010 Inside Edge July 2010: PR and Social Media
6/22/2010 Inside Edge June 2010: Pay-Per-Click & Web Analytics Go Hand in Hand
5/21/2010 Inside Edge May 2010: Social Media
3/17/2010 Monetizing Facebook for Business
1/18/2010 Harnessing Active Brand Advocates
Web spurs offline word-of-mouth
1/18/2010 Are Your Ears Burning?
20 Tools for Tracking Social Media Marketing
1/8/2010 What’s Working for Social Media Marketers?
A look at effectiveness
1/8/2010 Finding the Best Deals Online
Young adults demand more features
12/22/2009 Integrating E-Mail and Social Media
Tried-and-true plus shiny-and-new
12/22/2009 Social Initiatives: B2B vs. B2C
B2Bs less experienced but more active
11/27/2009 How To Control Your Listing Text in Google's Search Results
11/27/2009 Writing for the Web
11/27/2009 How Bounce Rate Can Help You Pinpoint Site Problems
11/27/2009 Small Businesses Look to E-Mail and Social Media
Most will forgo banner advertising
11/16/2009 Marketing Spending Pays Off for Small Biz
Spending money to make money
11/16/2009 Mobile Plus Social Equals Opportunity
Double trouble
10/23/2009 Understanding Consumer Preferences
Choice and permission are key

10/23/2009 More Trouble for the Click-Through
A metric in decline
10/20/2009 Social Media as a B2B Marketing Tool
9/25/2009 Online Helps Marketers Do More with Less
Making each dollar accountable

9/16/2009 Landing Page Design: Effective trumps pretty
9/16/2009 Media Dollars Shift to Digital in Downturn
Spending recovery will lag economic recovery
9/16/2009 Measuring the Business Effects of Web 2.0
Video-sharing, social networking show biggest benefit

9/11/2009 Internet Radio Revs Up
Dollars shifting to digital
9/11/2009 Display Campaigns Boost Search Effectiveness
Display Campaigns Boost Search Effectiveness
9/1/2009 Online Shoppers Want Human Helping Hand
Impersonal e-commerce doesn’t always cut it
8/28/2009 Do You Know Who’s on Twitter?
Demographics and usage habits of the microblogging crowd
8/26/2009 Brand Marketers Embrace Social Media
Measurement remains a challenge

8/25/2009 The New Search Engine Optimization that Drives Conversions
8/25/2009 Display Ad Success Beyond the Click
Direct response versus delayed response

8/24/2009 Google Keeps Its Grip on Search
Long live the king
8/24/2009 Caffeine, Google's Mild Stimulus
8/19/2009 How Helpful Is Live Chat?
Very—for some issues, at least

8/17/2009 E-Mail Marketers Fail the Test
Testing…1, 2, 3…
8/17/2009 Click Fraud Drops, but Won’t Go Away
Don’t get too comfortable

8/11/2009 Word-of-Mouth Posts Big Gains
Tell your friends.
8/7/2009 Are You Deceived by Your E-Mail Delivery Rate?
More than one way to miss the mark


7/27/2009 Conversion Architecure | Improving your Online Performance
7/21/2009 Companies that Spend on Search Are Frustrated
Satisfaction not guaranteed.
7/21/2009 Interactive Marketers Lean on Search
Mobile and social media small—but getting bigger.
7/8/2009 Why Social Bookmarking?
6/19/2009 Social Networking: 10 Steps to Finding Your Target Market in Facebook
6/19/2009 Free and Easy Link Building Tips
6/12/2009 Spam Splosion!
“We have met the enemy…and he is us.”
—Pogo
6/12/2009 Small Businesses Get Social
Strength in numbers.
6/12/2009 Online Marketing Effectiveness
Search is first.
5/22/2009 11 Things Every Successful Website Needs
Taking it from average to extraordinary!
5/22/2009 The Seven Deadly Sins of Website Copy
Is your website committing any one of these?
5/22/2009 When the Going Gets Tough, the Rich Get Online
Follow the money trail...
5/15/2009 Search Spending Swells Worldwide
Searching for sales, traffic and branding.
5/8/2009 Marketers Moving Online in Downturn
Follow the money.
5/8/2009 Local Businesses Can Profit from PPC Advertising
an advertising medium that a local marketer can afford to test
5/1/2009 B2B Magazines Expand Online
Media companies update digital strategies amid falling ad spending
5/1/2009 US Online Sales Up
In dark days, e-commerce shines.
4/24/2009 Finding Balance Between SEO and Non-SEO Traffic Generation
4/24/2009 How Much Does YouTube Make?
Vast video site unprofitable.
4/24/2009 Top 5 Signs That Your Website Sucks
You know your website sucks when...
4/24/2009 B2B Magazines Expand Online
Media companies update digital strategies amid falling ad spending

4/17/2009 Navigation. Part 2.
How to Design Effective Information Architecture
4/17/2009 Small Businesses Seek Solutions Online
Having to do more with less, many small shops go digital.
4/17/2009 Stopping the Presses?
What’s black and white and deep in the red?
4/9/2009 Yahoo! Tech Blog: Spam level *declines*... to 97 percent of all email
Getting a lot of spam?
4/9/2009 What CMOs Are Saying: Part III
Marketing dollars get tight, but don’t disappear.
4/9/2009 E-Mail Marketers Sending in the Dark
Ignorance, budget constraints among reasons why not.
4/3/2009 Navigation. Part 1. How to Design a Good Nav Bar
How to Design a Good Navigation Bar
4/3/2009 Why Now Is Not a Good Time to Slash Your Market Research Budget
why it’s in your best interests to preserve, or even increase, budgets for market research during these trying times.
4/3/2009 What Social Media Means for Search
It's Not Just What's on a Page or Who Links to It; It's How It Relates to Users' Personal Networks
4/3/2009 Magazines Run Online
Turning the page?
4/3/2009 Why Good Navigation Is Essential to Your Site's Success
Why do we need good navigation?
3/27/2009 And the nominees are…
Chamber of Commerce’s Community Awards to be presented at April 4 gala

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