For some real-world examples of how the Internet can help your business reach more customers and increase sales, have a look at our case studies. These are real examples of our numerous success stories of our clients right here in our local market in Halton and Peel Regions. These clients have given us permission to share their story with you. Feel free to browse this great publication as well, a compilation of WSI case studies across different industries www.WSIWisdomBook.com.
Van Beeks Garden Supplies
Oakville and Mississauga, ON
Business Objective: VanBeek's had a website that was extremely ineffective. It didn't represent the quality of the company or it's products from a visual perspective, the content was virtually non-existent and they were not getting any leads from the internet.
Our Solution: WSI provided a complete professional design and development of the new website. We also provided professional copywriting services, pay per click and email marketing.
Results: The site went live during the height of their peak season at the end of May, 2008. Immediately on launch we began Pay Per Click marketing on Google and they began receiving an average of 3-5 email requests per day plus a number of phone calls. They were so overwhelmed by the surge that they were unable to deal with it initially. The owners needed to dress themselves with Blackberry's so they could start receiving the inquiries directly while out on the road. Their new Internet Marketing System has been so successful that VanBeek's is in the midst of one of their busiest seasons of all time!
An example of the great success of this internet marketing strategy:
8345 website visitors
1707 phone calls from exclusive website phone number + 204 online quote requests & newsletter sign ups = 22.9% conversion
And as Henry Van Beek says – "when people phone us, we get the deal" and "even in this economy we're up 40%".
The growth has continued year over year.
Oakville Home Leisure (Beachcomber Oakville)
Business Objective: Beachcomber Oakville had a very basic one page website that was offering nothing in terms of marketing the business. They wanted to rebrand their company as Oakville Home Leisure including a new logo and an effective online presence. They were interested in providing their website visitors with an extensive online catalogue including images and descriptions of their core products. They were interested in driving traffic to the site for additional exposure and driving sales.
Our Solution: New Oakville Home Leisure Logo, professional website design and development, online virtual catalogue, email marketing system. Search Engine Optimization, Pay per click and email marketing.
Results: Beachcomber Oakville went from an almost non-existent web presence to receiving several email inquiries, phone calls and walk-in visitors every day. Initially, because the name of their business has changed and they have not updated the signage on their building yet, many people would call them from their car because they were looking for "Oakville Home Leisure" and were having difficulty finding their store. In just a couple of months their new website created enough leads and sales to fully recover the investment and then some. Their new Internet Marketing System provided even better results than they were expecting.
"Can't wait until yellow pages contract ends, scaling back newspaper ads, every sale we made the last 2 weekends was from the internet."
"Best month ever (in business since 1988) – need more of this search engine stuff!" ~ and every season has grown significantly.
Business Objective: Cedargate Landscaping already had decent website. They felt that the look and feel needed updating, wanted improved functionality so they could offer a more user-friendly plant database, improve their email marketing and start using the Internet as a better marketing and lead generation tool. Typically, their season starts to wind down in the late summer months of August and September and their objective was to generate more leads so that they would be able to stay busy through to the end of September.
Our Solution: Professional website design and development, online virtual catalogue for plant database, picture gallery to display previous work. Search Engine Optimization, Pay per click and email marketing.
Results: Cedargate Landscaping was accustomed to getting some activity from their website, but knew there was much more they could do. After their website was just over 2 months old they already generated enough leads and sales from it that they booked up thier entire season and into the next year - best results ever! They average 1-2 appointments per day from Internet leads and close a high percentage of those they meet. This has been the most successful marketing approach they have ever used. Their online plant catalogue is so robust and well optimized on Search Engines that they are being found by over 1000 visitors per month who are searching for information about specific types of plants – making their site an online plant authority!
The Door Centre
Business Objective: The Door Centre had a website for years. It was outdated and was not helping them increase sales leads or walk-in traffic. They had a personal friend attempt a site redesign which was done using flash animation. While it looked nice, there was no way for it to be found on Search Engines because flash is not visible to Search Engines. They needed a new Internet Marketing System with a professionally designed website and Search Engine Marketing.
Our Solution: Professional website design and development, a picture gallery to display previous work, email marketing system. Search Engine Optimization, Pay per click and email marketing.
Results: The Door Centre went from having an ineffective web presence that was not providing any marketing benefit to the company to a very powerful and effective online marketing system. Since the launch of their site, they have been receiving a consistent 1-2 leads by email, phone or walk-in every day. Their sales have increased as a direct result of their Internet Marketing efforts. In their 27 year existence, this is the most profitable marketing investment they've ever made.
Superior Window Films & Auto Edge
Business Objective: Superior Window Films & Auto Edge did not have a web presence. They were experiencing a significant slow time during the winter months and although they were skeptical at first, they decided to implement a new Internet Marketing System.
Our Solution: WSI professional website design and development. Dynamic & interactive image gallery and client feedback system. Pay per click and search engine optimization services, and email marketing.
Results: Superior Window Films & Auto Edge went from having no web presence to gaining an average of 6-8 new leads or sales opportunities each day. The website is now over 2 years old and has grown to their highest revenue generating marketing medium.
Business Objective: Elreg had a previous website that was outdated and ineffective. They wanted to redesign their website with an engine that could allow visitors to search through a database of over 1000 products, select the products they are interested in and add them to a dynamic quotation submission shopping cart. They also required website traffic generation.
Our Solution: WSI professional website design and development. Modified eCommerce system to allow for product selection & quotation request submission. Pay per click and email marketing. Later implemented search engine optimization services.
Results: Elreg went from an almost non-existent web presence to an average of 8-10 new leads or sales opportunities each day. Traditionally, the company only distributed throughout North America, but now gains clients from all over the world as a result of their search engine marketing. The website is now over 2 years and has become a significant revenue source with each month's sales from website inquiries exceeding the previous months'. Since implementing their search engine optimization strategy nearly a year ago, their visitor traffic has more than tripled and now and there are thousands of unique visitors each month.
Search engine optimization strategies in 2 years has brought non-paid traffic (from the left hand side of the search engines) from 437 visits in a month, to 3919.
Fasada Home Remodeling
Business Objective: Fasada had a previous website that was designed in flash and was not getting enough visitor traffic and no leads were coming in from the web. They wanted to generate more website traffic and hopefully get some leads. Soon after, they wanted to redesign their website with a professional image & appeal so that they could improve the conversion of traffic into sales leads.
Our Solution: Initially we implemented a Google pay per click advertising campaign, which was unsuccessful because the website lacked the stickiness and conversation architecture required to generate sales leads. After one month, they decided to halt the Google advertising and redesign the site using WSI Conversion Architecture techniques. The new website included a dynamic image gallery and email marketing system. Once it was launched, the pay per click campaign was re-initiated. Later implemented search engine optimization services.
Results: Fasada went from an almost non-existent web presence to receiving a significant number of new leads or sales opportunities each month. In the first 5 months of implementing their search engine optimization strategy, their visitor traffic has more increased by more than 25% and they are seeing thousands of visitors per month from their local market. The new website is now over 1 ½ years old and has become the most significant source of revenue from all marketing activities.
James Snow Parkway Self Storage
Business Objective: James Snow Self Storage had a basic brochure website. It looked pretty good, but often the site didn't work because it was not hosted with a business grade hosting provider. They were not getting any website traffic and were not generating any sales leads. The business was nearly a year old and had many vacancies for storage. They needed a solution fast to help them fill their vacant storage space and start driving more revenue for their business.
Our Solution: WSI redesigned their site with a modest amount of flash, a professional corporate image and a strong conversion marketing approach. During production of the new website, we began pay per click (PPC) marketing using Google Adwords so that they would begin getting some results. After launch we continued PPC and also began Search Engine Optimization (SEO) and email marketing.
Results: When the new site was just a month and a half old; the SEO had not yet been implemented but PPC had been consistently sending traffic through and they were averaging 2 email form submissions per day plus a number of phone calls. Their new Internet Marketing System has been so successful that they are actually running out of space availability for certain size units. They soon were at 90% capacity and now SEO traffic has made a significant impact as well. This has been the most successful marketing investment since the inception of their business.
Business Objective: Felton Bookbinding had a website that was outdated and ineffective. They were not accessible on Search Engines and were not generating any leads from the internet. When we met, their business was struggling somewhat and at times it was difficult to keep their staff busy.
Our Solution: WSI redesigned and developed their website including a picture gallery to display previous work, a beautiful flash header, creating an elegant mood on the site and really depicting the quality of their custom bookbindery work. Once the site was live, we initiated Pay Per Click marketing on Google.
Results: Since their site went live the have received an average of 1-2 leads per day from the Internet. They have done custom bookbinding work for customers all over North America and their staff is now constantly busy with more work always waiting for them to catch up. Their new Internet Marketing System has been the most profitable marketing activity in the company's 26 year history!
"Still happy with what we have, I should tell you we did get an $18,000 USD job from the website a couple of months ago!"