Social media has quickly become a very important aspect of your online marketing plan. When done correctly, it can have major impact on your business’ reputation and your revenue.
The many benefits of a strong social media presence:
- Defines your brand - Makes it easy for your customers to share and recommend your company to their friends
- Engages your customers instead of pushing one-way communication
- Improves your search engine ranking
- Allows you to join conversations about your company or industry
- Attracts new client leads by sharing your content and promotions
There are many popular social media platforms today. If you’d like to request a free consultation, WSI Milton will help you decide which ones are important for your business. We will help eliminate your social media confusion by offering you social media management services, education, and training.
Facebook has gained the most users of the many social networks available to you through the internet. It is now visited more than Google! Creating a Facebook Fan Page is particularly important for B2C businesses to develop brand loyalty in their customers.
Twitter is a microblogging site which can be used to drive traffic to your website, and to engage in public conversations with your current and prospective customers. This social channel gives you 140 characters to post the message or share the content that you want members of your community to see. Twitter is equally important for B2C and B2B companies.
Pinterest is relatively new social sharing site which is growing rapidly. The site allows users to create virtual “pin boards”, or inspiration boards of photos they find online. Pinterest is known for its impeccable ability to drive traffic to B2C websites. If your business offers aesthetically pleasing products or impressive before & after images, Pinterest is an important network for you to engage with.
LinkedIn is mainly used for business networking. There are individual and company pages, and users are encouraged to share content, join groups, and engage in conversations related to their industry. If you are a B2B company, there is no doubt you should have a presence on LinkedIn.
At WSI Milton we realize time is your most precious commodity. Yes, officially you should treat each social media separately, and post Facebook, Twitter and LinkedIn updates each day with each media and audience in mind. But who has the time for that? A blog is a perfect way to run your social media efficiently! Post a captivating blog (as often as possible – daily if you can, weekly is a must), and have it automatically feed into your social media channels. One piece of work has your company communicating everywhere. WSI Milton will also write the blogs for you to make your life even easier! The added bonus of regularly having fresh new content on your website from your blog, helps with search engine optimization, which makes blogging an even better choice.
Contact WSI for Your Fan Plan
At WSI, we are committed to serving businesses like yours throughout the GTA & Halton region. So if you are a small to medium-sized business in Burlington, Oakville or Milton, we are the Internet Consultants for you.
You can contact us or reserve a seat at our next seminar to learn more about our services.