The places companies are investing their money are changing. Do you know where they are putting it? Although the importance of lead generation (the purpose for spending on marketing) hasn't changed, how companies are going about their marketing definitely has. Articles posted on eMarketer are revealing, more and more, that companies are spending ONLINE more than any other place. As of this year, studies show that most companies worldwide are spending on website design and content, email marketing, new social media tools (such as blogging etc), and web search optimization the most. Last on the list of where companies are spending are telemarketing and direct mail. If this doesn't represent a shift in how marketing works, I don't know what does! Why is this? What can explain this shift? The best place to look is to the consumers. And is the web not the first place you look for information? Then it's only natural for businesses to go online because that's where the consumers are! At the same time, however, according to eMarketer article "Marketers Put More Lead Gen Budgets Online", companies are saying that the execution of marketing campaigns that are done online needs to be improved. Here's the message we're getting from this article: Yes, going online with your marketing campaigns is a good idea. You'll find people there and they will definitely find you. But it needs to be done right for it to work. Don't get messy! If you're going to invest money in a campaign, do it right and seek the help of trained internet professionals. WSI can help you with the nitty grittys if you aren't sure how to execute your campaign properly.
Good luck to you!
Currently, video produces more sales than any other means of advertising or marketing (Could Youtube Be The Missing Tabasco in Your Marketing Bloody Mary, 2010). So, how are you going to use this knowledge to leverage your access to Youtube to support your bottom line? Although it is a cost-effective marketing option, however, like all avernues of marketing, video marketing must be executed correctly in order to compete and become an asset. WSI has some tips to help your videos rank higher. The basic peice of information that you should grasp, in terms of ensuring that your video will be found online, is that the more information provided about your video, the better it can be searched (and found!). Here are 4 steps to a high ranking video: 1) Add a descriptive title to your video 2) Make your descriptive content clear and specific 3) Provide accurate tags 4) Embed your video in your website Want to learn more about how to boost your video's ranking? With our expertise in internet marketing SEO services, WSI can go into further detail with you on the steps we provided. Simply contact us and we'd be happy to speak with you, share our knowledge and answer any questions you may have. Learn more about the other 4 of the top 5 social portals (Facebook, Twitter, LinkedIn, and blogs) on our website, yourwsiadvantage.com.
Although most of the economy has suffered since 2009, and the total media spending dropped, online ad spending actually increased by 2%. By 2010, eMarketer predicts a double-digit increase in internet marketing and by 2014, despite the instability of the rest of the economy, predicts global spending online ads will reach $98.6 billion.
Why are the huge numbers for internet marketing so big and how will they sustain? eMarketers own Jared Jenks suggests that "Online is more measurable, more effective and where people are increasingly spending their time" (eMarketer.com).
So there you have it. If you have been considering investing in your online spending, ROI looks good and, as it stands, is only going to get better over the next half decade.
Looking for a way to improve your online presence? Feeling out of date and wanting to increase the quality of your internet marketing system? WSI Halton provides many online services for businesses like yours, including SEO, PPC and Social Media Networking.
Explore Our Services or contact us to learn more.
Due to success of searsfloors.ca and carpetdeals.ca, our president, Denise Gervais, has been called to Kelowna, BC to speak before a national chain of flooring stores about the Internet Marketing methods that have been sweeping the corporate world, such as SEO, PPC and social media marketing.
During the conference, beginning July 13th, she will be informing these major flooring companies about the cost benefits of investing in improving their web presence.
What an exciting opportunity for us at WSI Milton!
Are you interested in building your online presence and increasing your webROI? Feel free to get in touch with us to receive our professional internet marketing support.
Looking for a way to boost your ROI? Looking for help capturing qualified leads and increasing the effectiveness of your online presence?
If you're a business owner looking to boost your ROI through increasing your leads and sales, this free internet marketing seminar is a great solution for you!
On Thursday July 15th or August 19th from 10:30am to 1:00pm, come to the WSI Halton office at 810 Nipissing Rd., Suite 201 in Milton to learn more about how Internet Marketing can help you survive and thrive in these economically challenging times. Learn about :
With only 20 spots available, contact us now to ensure you'll get a spot. Lunch is included for all attending.
WSI is currently in a time of transition and is looking for a Search Engine Optimization (SEO) Coordinator to complete our team of skilled Internet Marketing experts.
If you are someone with 2 years of experience and continued interest in helping small to medium-sized businesses increase sales through on and off page SEO, you may be right for the job. Tasks you will encounter include, but are not limited to:
• Keyword Research • Editing Copy • Meta tag & Heading Tag Creation • Internal Linking Strategies • Installing Google Analytics Code • Submitting Site Maps to Search Engines
We are also looking for someone who matches our company culture, such as someone who prefers working in a small company environment and who thrives on helping clients achieve profitable success. For more info regarding who we are as well as the specifics of the job requirements, please visit our website's job opening page. We look forward to hearing from you!
In an article posted last Monday, eMarketer is predicting ad spending in the US to reach $25 billion by the end of 2010 and expects that number to increase to $36 billion by 2014. The huge success of Google and other search engines has played a large part in this because through the search engine, online businesses are getting huge revenue gain. Targeting traffic is so much easier and then add in expert SEO services like the ones WSI provides and BAM – you’re business is making some serious dough.
If you aren’t already taking advantage of this knowledge, here’s the message loud and clear: brand marketers are focusing on hitting their target audiences online because currently, that is where most of us are spending most of our time and money!! This is good news for WSI and this is certainly good news for all business owners, as online marketing is currently one of the most effective and affordable means to ROI increases out there.
Need help finding out where to begin? Contact us at WSI and we’ll get you started on the road to internet marketing success.
