Pay-per-click advertising is a marketing method used by websites that want to be easily found by potential customers. This method of advertising is used to provide a company with targeted leads. It can be an important part of an overall Internet marketing plan.
Pay-per-click advertising involves focusing on keywords and phrases that are relevant to a company's target market. Then, when a consumer types a matching keyword into a search engine, or visits a website that has content relevant to that keyphrase, the company's advertisements are displayed. These advertisements are typically referred to as sponsored links or ads. They appear above the regular search engine results, called organic results, that consumers typically find on search engine pages. When the ads are placed on a website or blog, they can appear on various parts of the content page, however.
To have advertisements appear before organic search engine results of pay-per-click advertising, a business will typically bid on a particular keyphrase. However, to have advertisements appear on content websites, the company may be charged a fixed price per click instead of bidding for an amount. Though this advertising method may sound simple, there are important steps to take in designing a pay-per-click campaign that actually converts rather than just costing the advertiser money.
WSI is an SEO and Internet-marketing firm that is skilled in helping Toronto businesses design the right kind of pay-per-click campaigns. Not only can we help you get right in front of consumers looking for your products and services, but we will also make sure you are able to target your market for the lowest possible cost.
Contact us at WSI to learn more about our SEO and pay-per-click marketing services by phone or email. Just call our firm at (905) 864-1110 or email info@yourwsiadvantage.com.
