Acting like kids
The faces on Facebook are looking older these days.
Inside Facebook, an independent blog that reports on the Facebook platform, found that 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34

2/27/2009 Searching for New Customers in the Recession?

Hiding in plain sight
It makes sense when you think about it. As tough times force many customers to buy less—and to be pickier about what they do buy—search is becoming ever more important to marketers.

2/27/2009 The Powerful Potential of Permission-Based E-Mail

The majority of customers who receive e-mail from a company have a more positive image of that company.

2/18/2009 A Billion Internet Users, and Counting

Growing and growing and growing and...

2/18/2009 The Rush to Social Networks

Plenty of users, but marketers can’t yet take them to the bank.

2/8/2009 E-Mail Performance Steady

The tactic’s low cost keeps it popular with marketers.

2/8/2009 How Important Is Search to Users

The percentage of Internet users who are searching online varies by study, but its popularity is undeniable. According to the TNS “Digital World, Digital Life” report, 81% of Internet users worldwide used search engines in 2008—which raises the question, w

2/8/2009 Retailers Take Note: Video Sells!

The best thing since TV ads?
Every retailer knows the importance of moving product, but online the idea may be taking on a whole new meaning.

2/8/2009 The Importance of Deep Linking in Your Search Engine Marketing

If you are an experienced webmaster then you probably know that
creating back links to your website is one of the best things
that you can do to improve your Search Engine Ranking Placement
(SERP). Google openly discusses the importance that th

2/8/2009 The Importance of Deep Linking in Your Search Engine Marketing

2/8/2009 Social Network User Demographics

Adults constitute the bulk of social networkers, but use still skews young.

2/8/2009 The Online Generation Gap Narrows

Safe assumption: Teens are online.
Unsafe: Retirees aren’t.

2/8/2009 User-Generated Content Draws Fans

Six out of 10 US Internet users view user-generated content.

1/19/2009 Online Video Growth Continues

Is all of it monetizable?

As more data about 2008 Internet usage in the US is released, online video increasingly looks like one of the year’s big winners. US Internet users viewed 12.7 billion online videos during November 2008 alone, up more th

1/19/2009 The Shrinking World of Newspapers

Read? Less. Red ink? More.
There is no sugarcoating it. The outlook for newspaper publishers in the US is dismal.

1/19/2009 Two Basic E-Mail Tactics

Sending out the right e-mail message with a short subject line on Monday or Tuesday is a good start.

1/12/2009 How Get Higher E-Mail Deliverability Using Feedback Loops

While most e-mail senders realize that spam complaints can impact their e-mail deliverability at the complainer's ISP, many senders do not realize that they can sign up to receive a copy of each spam complaint as it comes in.

1/12/2009 Internet Marketing Tactics For These Tough Times (From Google and Me!)

As we enter into what many enlightened souls are calling
the most dire economic times since the Great Depression,
online marketers need all the help they can get -
regardless of the source. You have probably heard of
Google; but chances are

1/12/2009 Debunking the Top 10 Search Engine Myths

We've all done it at some point in our professional lives. We
search a keyword that describes our business only to scratch our
head as to how our competitor's website shows up on the top of
the list instead of ours. If you've gone one step furt

12/24/2008 Counting on digital marketing for leads and future sales

More than six out of 10 business-to-business (B2B) marketers surveyed in December 2008 by BtoB Magazine said they planned to launch new ad campaigns next year.

12/24/2008 Can You Count on Savvy Web Users?

Internet users think they're pretty good at using the Web. More than three-quarters of those surveyed last year by the USC Annenberg School Center for the Digital Future said their Internet skill was excellent or good.

12/24/2008 Canadians Are Warming Up to Online Shopping

A climate change?
In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. But by 2012 eMarketer projects that Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.

12/24/2008 E-Mail Effective with Boomers

And they told two friends, and they told two friends. And so on, and so on...
Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share produ

12/24/2008 Google Focuses on Retail Basics

Online giant draws strength from brick-and-mortar sales.

12/24/2008 7 Simple Ways To Build Traffic To A New Website

Got a brand new website? That's great, but nobody cares.

OK, maybe that's a little harsh. The truth, however, is that
just having a website doesn't get you much.

12/24/2008 Social Networks: Millions of Users, Not So Many Marketers

Consumers love social networks—but advertisers are still standoffish.

12/24/2008 Social Networks and 40-Something Women

Social media marketing might be more effective than just putting ads on social networks.

12/24/2008 Why Good Graphic Design Is Vital to Site Success

The Stanford Web Credibility Project (http://credibility.stanford.edu) found that 47% of users make buy decisions based upon the site itself. This implies that if the site is professional in appearance and supplies the essential information in a clear and

12/19/2008 What Will Google SERP Changes Mean for Reputation Management?

Change is Coming
Some say ranking is dead. Google's going though changes that may turn SEO on its ear. Google's Matt Cutts talked about some of these changes with WebProNews not too long ago. "I'm not sure I would say ranking is dead but it's not as im

12/19/2008 Will Local Online Slow in 2009?

Flashy formats draw more attention, but still lag in dollars spent.
Local online ad spending growth will reach 7.8% in 2009, down from 47% in 2008, according to a November 2008 estimate by Borrell Associates.

12/12/2008 Blogs and the Purchasing Decision

Few consumers buy there, but blogs still influence purchases.

12/12/2008 Generation X Marks a Sweet Spot

Wired and research-savvy
Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers’ quirks.

12/12/2008 How Social Media is Killing CNN

Anyone who spent time online the previous week could
not have avoided being exposed to the horrific events of
the Mumbai terrorist attack on Thursday.

12/12/2008 Learning to Work with Social Networks

A developing medium offers new targeting options.
While many marketers want to use social networks as part of their strategies, they still have no clear list of best practices for the medium. Getting friends to spread a marketing message to each other

12/12/2008 Online Video Viewer Demographics

Who’s watching? Everyone.
The gender mix of online video viewers in the US skews toward women by 55% to 45%, according to a May 2008 Nielsen study. This was almost exactly the same split as the US home TV viewing population, but the opposite of the mo

12/12/2008 The Future of Online Video Looks Bright

Smaller screens, bigger opportunities
To appreciate how far online video has come, consider a few contrasts between the 2008 and 2004 elections.
In the 2008 campaign season, primary debates were co-sponsored by YouTube, and questions from the pub

12/12/2008 Where Do Online Viewers Go for Video?

Hint: It’s not the network sites.
The networks’ online destinations are a popular place to view video, but Google’s YouTube is still the 800-pound gorilla in the video viewing space.

12/12/2008 Will Local Online Slow in 2009?

11/24/2008 What Personalized Search Means for SEO and Your Website

Looking back over the 15 or so years that SEO has been researched, discussed and practiced, it's difficult to find any significant period of time when it wasn't changing.

11/21/2008 Consumers Opening Fewer E-Mails

Opens and clicks have been falling, but marketers aren’t about to drop their favorite tactic.

11/21/2008 Google Answers Some Tricky Questions

Well, most of them
Recently, during a live chat Q&A, Googlers Matt Cutts and Maile Ohye, among others, faced the burning questions of webmasters around the world. Together, they put to rest some fears and myths, and confirmed some speculations.

11/21/2008 Does Google have a Golden Rule?

As a full-time webmaster and site owner, figuring out just
what Google wants has been the most challenging aspect of
running an online business. For many webmasters Google is
the eight ton elephant in the room and you only have two
options:

11/21/2008 Should Small Businesses Invest In SEO During A Recession?

These are tough times, no doubt. The pinch is on every business

to cut unnecessary costs and improve efficiency. Those

businesses that were squeaking by to begin with are now in

danger of closing their doors.

11/7/2008 Blogging Becomes Mainstream

“Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experien

11/7/2008 Continued Growth For Online Advertising

Online advertising will continue to grow despite economic woes according to the latest analysis from eMarketer.
The majority of analyst firms expect to see spending growth for online advertising to continue to show double-digit increases in 2008 and 20

11/7/2008 Even the Wealthy Are Nesting

Home is their top spending priority, and the Web is their top redecorating research tool.

11/7/2008 Firefox Hits New Market Share High

20 percent during two weeks

11/7/2008 Getting Clever About Social Media

OCTOBER 24, 2008
Letting consumers connect brands and communities
At just over $1.4 billion, social network ad spending still represents a small percentage of total online ad spending, which eMarketer estimates will reach $24.9 billion in 2008.

11/7/2008 Google Indexing Scanned Text

Treating Text Imagery Like Text in Search Results

11/7/2008 Is Online Safe from the Meltdown?

OCTOBER 9, 2008
The economy and online ad spending
Online ad spending data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) for the first half of 2008 is in.

11/7/2008 Local is As Local Does

Search Engines Trump Yellow Pages
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turni

11/7/2008 Marketing to Moms

Many Internet users in the US are going online to perform common tasks with efficiency, such as researching products rather than driving around from store to store. Female Internet users with children are no exception, according to a study conducted in Jun

11/7/2008 Mom Bloggers Fuel Online Brand Talk

Many are open to direct contact from brands.
More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.
The company also found that one-half of responding moms reviewed

11/7/2008 Online Ad Clicker Demographics

Different ad types appeal to different users.

11/7/2008 Online Ad Spending Will Keep Growing

eMarketer will be giving another haircut to its online ad spending predictions next month. But that’s not necessarily bad news for online marketers.

11/7/2008 Online Holiday Sales Forecast

This year online holiday sales (excluding travel) will total $32.1 billion, up 10.1% over 2007. This is a sharp decline from growth rates in the low-to-mid 20% range seen over the past few years.

11/7/2008 Paid Search Spending Pops

Very few cuts planned, most plan to splurge
The near future of online ad spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.

11/7/2008 Pinching Pennies Online for the Holidays

Consumer strategies for spending less
Resourceful consumers have devised a variety of strategies to save money beyond just buying fewer and cheaper holiday gifts.

11/7/2008 Traditional Media Takes It on the Chin

In the midst of a deepening economic crisis, many marketers in the US are tightening their ad spending belts, and ad forecasters continue to adjust their predictions downward, with dollars draining from traditional media. But some savvy marketers are bucki

11/7/2008 What Do Shoppers Research on the Web?

A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.

11/7/2008 Will the Grinch Steal This Year’s Online Holiday Shopping Season?

Amid a season of bad economic news, when overall retail sales growth is forecast to remain nearly flat, online retailers have reason to be guardedly optimistic.
eMarketer estimates that online holiday season sales will reach $32 billion in 2008, up sl

11/3/2008 Website Slowing You Down?

In a world where more and more households are connected to the
internet, bandwidth is becoming an issue and brownouts have been
predicted to occur in the next few years. With the strain on the
infrastructure of the internet this makes having an

10/24/2008 Google Reveals More

One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links shou

10/17/2008 11 Tips For Recognizing A Bad SEO Firm

11 Tips For Recognizing A Bad SEO Firm

10/17/2008 E-Mail Budgets Linked to Attitudes

Spending on the established tactic is still rising.

10/17/2008 Google Offers Inbound Link Advice

Want links? Google says be interesting

10/17/2008 Online Holiday Shopping To Surpass In-Store Shopping

Saves time, money

10/17/2008 U.S. Search Marketing Spend Sees Strong Q3 Growth

Paid search remains solid

10/9/2008 Is Online Safe from the Meltdown?

Is Online Safe from the Meltdown?

The economy and online ad spending

10/8/2008 Google Gets Back To Linking Basics

Google Gets Back To Linking Basics

10/7/2008 Local TV and Radio Websites Are Booming

Local TV and Radio Websites Are Booming

10/7/2008 Majority Of Retailers Rely On Site Search And SEO

Majority Of Retailers Rely On Site Search And SEO

10/7/2008 Marketing Spending Priorities Shift

Marketing Spending Priorities Shift
Marketing Spending Priorities Shift
OCTOBER 7, 2008

Digital looking good. Traditional may take a hit.

10/7/2008 Online Advertising in Rough Times

Online Advertising in Rough Times

By Chris Crum - Tue, 10/07/2008 - 12:27pm.

How Will it Fare?

10/7/2008 U.S. Online Advertising Up 15.2%

U.S. Online Advertising Up 15.2%

By Mike Sachoff - Tue, 10/07/2008 - 12:21pm.

Sets another revenue record

10/6/2008 Online Shopping—in the Store

Using e-commerce to expand physical store offerings

9/30/2008 Online Shopping—in the Store

Online Shopping—in the Store
SEPTEMBER 30, 2008

Using e-commerce to expand physical store offerings

9/29/2008 B2B Marketers Ready to Spend Online

Growth will be low, but at least it will be growth.

9/26/2008 10 Ways to Drive Massive Traffic to Your Website

Targeted traffic is the lifeblood of any successful business.
In this article, I'm going to show you how to get laser targeted
traffic in just a few simple steps.

9/21/2008 Affordable Search Engine Optimization - Fact Or Fiction?

Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Internet Marketing are evolving. Every day more and more websites appear on the Internet touting their wares. Each month, advertisers commit more and more resources to the new frontier of

9/16/2008 Affluent Spend the Most Time Online

Among US affluent heads of household surveyed, those with annual household incomes of $250,000 and over spend the most time online, according to a study conducted from March through July 2008 by Ipsos Mendelsohn.

9/16/2008 Online Shoppers Expect Better Service

While online shopping remains popular a new survey done by Harris Interactive for Tealeaf found that the majority (87%) of users conducting transactions on the Web have experienced problems.

9/16/2008 Online Shoppers Expect Better Service

While online shopping remains popular a new survey done by Harris Interactive for Tealeaf found that the majority (87%) of users conducting transactions on the Web have experienced problems.
Among those who experience an online transaction issue, 41 pe

9/15/2008 Secrets Your Web Designer Isn't Telling You

Secrets Your Web Designer Isn't Telling You
By Kalena Jordan (c) 2008

9/15/2008 Top 5 Ways To Use Web 2.0 for Web Marketing

Top 5 Ways To Use Web 2.0 for Web Marketing
Net Gazette (http://www.thenetgazette.net)

9/15/2008 Mobile Search Growth Up 68 Percent

Mobile search is increasing in both popularity and frequency in the U.S. and Western Europe.

9/11/2008 Mayer of Google Talks Future of Search

When Google speaks, people listen. So when Marissa Mayer, VP, Search Products & User Experience at Google (who has been working on search at the company for over nine of its ten years) talks about where search is headed in the future, we should all take no

9/9/2008 No Apparent Stopping Point For Google

9/5/2008 Canadians Pleased With Major Search Engines

Skeptical of paid ads

9/5/2008 Changing Retail Shopping Channels

Changing Retail Shopping Channels

9/5/2008 Special Report: Marketing to Moms, Part II: Tap into Mommy Power: Use Credibility, Email, Segmentation and More

SUMMARY: The buying power of mothers tops $2.1 trillion a year, and they control 85% of household income. Is it any wonder moms are among the most coveted consumers in the U.S. market?

9/5/2008 Video Search Engine Optimization

9/3/2008 How to Write Articles

9/3/2008 Redesign Your Site for Today's Wider Screens

8/26/2008 Advanced Link Building - Avoid These 7 Mistakes

8/26/2008 Dealing with Bounce Rates And Hippos

8/19/2008 Top Six Internal Linking Tactics To Get Top Google Rankings

8/19/2008 The Fast-Track to Using Google Adwords

8/15/2008 Young Consumers Research Purchases Online

Kids go shopping on the Web.

8/13/2008 In Search of Integrated Campaigns

SEM most often paired with print media

8/13/2008 Online Ad Spending Update