Two Compelling Reasons to Use Mobile Sites

1. Dimensions of the Mobile Device

A desktop computer is a large, wide device more likely to be involved in situations where the user has more time available to browse the website.  However, a mobile phone is a small, tall device that is most commonly used “on the go”. Your mobile device is always with you where as your laptop or desktop computer is not. 

The design of your website should reflect this difference in devices. To enhance and enrich the user experience it is beneficial to have a website for computers and another website for mobile devices, each perfectly designed to suit the device being used.  You can see an example of the difference in website designs below:
 
Website Designed for a Computer Versus Mobile Site Designed for a Mobile Device:

2. Purpose When on the Mobile Device – Think of Mobile User Experience

 According to research from Google and Ipsos OTX MediaCT, smartphone users performing a search are more likely to be in the later stages of the purchase funnel. Smartphone users are most likely continuing their research or even visiting a business rather than in the early consideration phase of their purchase.

Mobile Marketing is the Future

By the end of 2012 it is predicted that more searches will be done on mobile devices than on a desktop computer. This prediction makes sense considering your mobile device is with you all the time and a desktop or laptop computer isn’t.  There is no doubt that mobile marketing should be an important consideration for your business.

Is a Mobile Site Right for Your Business?

To determine whether a mobile site is right for your business use web analytics to see how many people are visiting your site with a mobile device and how they are interacting with it. In the example below 7.17% of the visitors used a mobile device to look at the website and overall there was approximately a 30% decrease in interactivity on the site.

Coordinate Your Print and Mobile Marketing

You should use a QR code in any print advertising to coordinate with your mobile strategy.  To learn more about mobile marketing and mobile sites attend one of our free seminars or request a consultation to learn which strategy is right for your business.