Lead Generation Metrics

Information You Want

Whether your site is bringing in tons of sales or not, wouldn't you want to know what's working for you and what's bringing you down?  Lead generation metrics does just that.  Using web analytics tools, it's possible to track information that you can use to improve your website's conversion rates and your business' ROI. 

Information You Need

The following is a list of very important conversion metrics that will allow you to not only track the health of your website, but improve upon the areas of weakness.  With this data, you have the ability to create a virtually flawless website...no pun intended.  Valuable lead generation metrics include:

• Number of visitors
• How visitors found your site (direct visits, search engines, links from other sites, etc.)
• How long visitors spent on your site (this tells us how engaged they were by the content – an indication of whether they felt they made it to the right place)
• How many pages viewed (same as above)
• Bounce rate (where is the site turning people off? Are you attracting the wrong people with the wrong keywords?)
• Navigation path (what content led them where, how do your visitors think?)
• Leads generated (did they opt in to email list? Did they download something of value and give email address in exchange? Did they request a consultation or quote? Did they book an appointment?  Basically, did they do whatever you suggested they do?)

These are just a few conversion metrics that you can access through the proper web analytics tools and the ability to understand the data. 

Information You've Got

You might be feeling overwhelmed.  You might be thinking, how can I gain access to this information and how am I going to be able to understand it all?  Don't worry! Your WSI Internet Consultants can get you the information you need and help you all along the way in transforming your website into your business' biggest asset. 

To seek out the help of your local experienced professionals, fill out our simple online form or request a free consultation from WSI Milton.  We serve businesses like yours all across the GTA and the Halton region.  Contact WSI, and this information you need will be information you've got.