Conversion Architecture
I bet you didn't know you needed architectural skills to create a website! Well, that's not completely true. You just need them to make a good website.
What is a Conversion?
A conversion is a website visitor that has become a qualified lead (or whatever the goal of the website is, usually a phone call to your business or that they fill in your contact form to Request a Quote). So your website needs to convert someone, change them from being a website visitor just casually curious about your company, into an educated and serious prospect for your product or service.
How to Be an Architect
Conversion architecture is actually quite simple. In involves 4 main actions:
- Understanding your customer
- Exposing their needs
- Targeting their needs with an “answer”
- Persuading them to take action
WSI Milton then combines this information with custom web design and professional copywriting to turn the maximum number of website visitors into the most number of qualified sales leads as quickly and easily as possible.
The Average Customer
...doesn't exist. I repeat: There is no average consumer. This is an important mind frame to take when you are forming your website. The danger of taking this stance is that, in attempting to appeal to everyone, you`re really appealing to no one. That is why you may need help with point 1 of the Conversion Architecture process, that being 'understanding your customer'. WSI can help you do just that. Your Internet Consultant can also monitor and measure your results to ensure that your efforts are in fact driving target traffic and increasing sales.
Conversion Architecture Makes Your Website Worthwhile
Regardless of how you attract visitors to your website, by search engine optimization, pay per click advertising, or social media, you need customer conversion in order to make your website worthwhile. Request a free consultation from your WSI Milton to measure the effectiveness of your website or reserve a seat at the next seminar.
