Online Reputation Management is Critical to Your Company’s Success
When you Google your company’s name what comes up? Online reputation management is important to the success of your company. Brand reputation is important to your customers when they decide where to spend their money.
A bad reputation can seriously hurt your company. You need to conduct brand management to ensure your company is known for the great products and services you provide.
A Real Life Lesson in Brand Management
Dominos Pizza had a negative YouTube video show up #4 on Google in which staff were showing off how putting items such as snot into pizza was funny. The bad press reached such an extreme that the particular location had to close because it affected their business so much.
What will someone find about your company when they Google your name with the word “reviews”?
Techniques for Online Brand Management
Manage your reputation and monitor your online brand by:
- Knowing what people are saying about you online
- Responding appropriately
Know what people are saying about you:
- Like it or not people are going to talk:
- People are on Facebook more than Google
- People have mobile devices with them 24/7 which means they are talking quickly and from everywhere
- Mobile devices allow people 24/7 access to social media sites like Facebook, Twitter, YouTube, blogs, the list is endless
- You have two choices:
- Allow people to talk behind your back and not know about it or…
- Know what people are saying so you can respond quickly and appropriately
How do you respond if people are saying positive things?
- Spread the word even more:
- Be politically correct
- Don’t be too sales oriented
- Be social network savvy
How do you respond if people are saying negative things?
- Respond appropriately to address people’s concerns
- You can’t get rid of the negative things people say about you online, but you can bury it
- You need a strategy to own your social networking world so any negative information about you moves to page 2 or 3 of the search results
Set Up an Online Brand Monitoring System
Your online brand monitoring system can be as simple as a free Google alerts or something more sophisticated where you pay a monthly fee for a more complicated monitoring system.
WSI Milton can help you figure out what is best for your business. Contact us today for a complimentary consultation.
The Importance of Reviews
A great tool to manage and elevate your brand online is 5 star reviews
For an example of how 5 star reviews work simply click on the blue circle logo “Read Client Reviews” featured on every page on this website. This tool is a very credible add-on to your site.
Did you know:
-
Reviews get 20-87% more customers for your website
- You can expect a 22% increase in leads with reviews vs. testimonials
- Positive reviews outnumber negative 7:1
- Average rating of all things online is 4.3 stars out of 5
- Negative reviews increase credibility by:
- Making a rating of 5 stars more believable
- Showing clients how you deal with customer service opportunities
- The best tools to get reviews include:
- Phone
- Email invites
- Postcards
- Website Icons
- The best tools to broadcast reviews include:
- Websites
- Google Search Results
Contact WSI Milton for a complimentary consultation or for more information about developing online reputation management strategies attend one of our free seminars.
