WSI Lifecycle

We understand that as a business owner in Oakville, Milton, Burlington or Mississauga, the quest to increase your business’ profitability can sometimes leave you wondering if you’ve exhausted every avenue of revenue generation and unsure of how you can attract new customers in your market. This often leads to wasted dollars on unfocused, poorly targeted advertising efforts in local media and receiving a poor return on your marketing investment. 

There is a smarter way to attract new customers and grow your business.

WSI IM Life Cycle

Our patent-pending WSI IM Lifecycle is a unique six-phased approach to create a complete Internet Marketing plan for your business that’s targeted and measurable. This means increasing your business’ visibility on the Internet and driving more customers through your “e-doors” to increase sales and ultimately, profitability.

Phase 1: Discovery – Creating Your e-Profile

• Make sure we understand your business 
• Use proprietary tools and processes, such as the WSI WebScan™ 
• Evaluate how your current website is positioned (if you already have a website), how to improve its performance, and how Internet marketing can be used to enhance (or replace!) your traditional advertising efforts

Phase 2: IBA – Looking at the Big Picture

• Set Objectives
• Determine Budget
• Define Target Market - who your customers are and how to communicate to them in a way that influences them to buy your product or service
• You receive a customized report, giving you a high-level look at the proposed marketing strategy for your business
• During this phase we also define timing and outline all of the action steps so you’re aware of how everything will play out

Phase 3: Build – Putting it All Together 

• Now the technologies are combined with the marketing techniques needed to deliver the best results for your campaign
• Your website is built according to your needs and budget
• Content is added and you review the final design

Phase 4: Implement – The Dry Run

• Your new Internet marketing solution is deployed online for the first time - in-house!
• Testing is vital before a mistake is made and the world sees a website that does not work
• Once testing is complete your campaign goes “live”

Phase 5: Measure – Checking Results against Objectives

• Far too often business owners spend money on advertising with no way of measuring how effective that advertising is
• You can’t manage what you can’t measure
• Your Internet Marketing Consultant uses the latest Web Analytics tools to monitor your campaign
• Track where your best leads are coming from, which pages of your website are the most popular and other important customer data

Phase 6: Manage Results – Where the Rubber Hits the Road

• After testing, tweaking and measuring your campaign it’s time for the full-scale roll out
• Once you understand where your best leads are coming from and what kind of sales messages they respond to, you’ll know where to spend your advertising budget most effectively for a healthy Return on Investment.

It’s corporate-level marketing intelligence made accessible to businesses of any size—like yours!

Are you ready to try an approach that gets results?

If it’s worth spending money to promote your business then it’s worth having a clearly defined plan for doing so!

Our Internet Solutions Lifecycle allows us to consistently develop and deploy cost-effective marketing campaigns that really work for our clients. It’s an approach that will work for your business too, so contact us today for your FREE Internet Business Analysis.