Website Sales Lead Generation Services
Convert Website Traffic into Customers
Increasing targeted traffic, although an extremely helpful step in increasing the effectiveness of your website, is not the last stop on your road to Internet Marketing success. Once your website is receiving more visits, you need to know that these visitors are going to be converted into customers in order to generate more leads and sales. This is part "C" of the Internet Marketing System ABCs. As Internet Consultants, we've learned from experience the secrets that can help you not only attract Mr. or Mrs. Right, but gain their commitment.
Your Website's Conversion Rate
The conversion rate of your website is the percentage of visitors who make a purchase, or do whatever your objective for them may be. It is the most important statistic when it comes to understanding the health of your website because it's how you measure your marketing Return on Investment (ROI). Measuring and continually improving your website's conversion rate is a top priority for us at WSI.
Some Tips for Sales Lead Generation - Engaging Mr. or Mrs. Right!
- Prominently displaying contact information and telephone numbers for your business shows openness and alleviates concerns consumers may have about who they're buying from
- Posting testimonials and case studies from existing clients on your website are also great ways to improve your credibility score, but make sure these are specific and genuine
- Your website's design, layout and overall presentation are other important factors that affect your conversion rate
- No one likes to shop in a store that's disorganized, run down or poorly staffed
- Customers want to find what they're looking for easily
- When they have questions they expect a knowledgeable associate to be available to assist them
- Confusing layouts, incomplete product information and broken links account for the majority of customers abandoning a website even if they had already made the decision to purchase
- Make sure there are as few roadblocks between your products and the "register" as possible
- Make it quick and convenient to buy from you and they will!
Our Lead-Generating Services
- Conversion Architecture
- Professional Copywriting for the Web
- Web Analytics
- Online Brand Reputation Monitoring & Management
- Lead Generation Metrics
If You Want These Results...
We offer a free consultation on how to help your business, or visit our client testimonials and case studies to see some real examples of how our Internet Marketing System ABCs can help you. But remember: The ABCs depend on each other. Without a Custom Website Design and without Increasing Target Website Traffic, generating leads and sales becomes a lot more difficult.