Optimized SEO Copywriting Services
Content Writing for the Website Visitor First
In order for your website to be worthwhile, you have got to get across to your prospects and clients that your product or service is something that they should want. Do they feel like the website is ‘speaking to them’? Does it resonate with them? Does it address how they are feeling and provide solutions to their problems? Effective copywriting is a critical step in Conversion Architecture – getting the most sales leads from your website.
Your Online Audience
Along with prospects and clients, the most important of your audience members, the content on your website must also strive to please yet another player: the search engine. The search engine is out to find the most relevant and important information for its own clients, and if you create your website effectively, the search engine will benefit your business greatly.
Effective Website Copy Is...
- Easy to read/skim
- Clear, focused, persuasive and written for a specific audience, based on a Conversion Architecture analysis.
- Relevant to Search Engines based on targeted keyword research and formatting
Effective Website Copy Means...
- That the search engines will be on your side and your website will receive more visits. In other words, with SEO copywriting you will have more targeted traffic and more sales opportunities.
- That you’ve convinced your prospects and clients that you’ve got what they want.
Get Optimized Copywriting Services
WSI’s optimized copywriting services can transform your website into an asset to your business, instead of a disappointment. In order to begin this effective process, request a complimentary consultation from your local WSI Internet Consultants. We service businesses all across the Halton region, including Burlington, Oakville and Milton. To learn more about how content writing, SEO and conversion architecture fit together, reserve seat at our next seminar.