WSI Milton Helps Oakville Business Grow 30% in 2009

Even During the Toughest Economic Times

I met with a client the other day who we've been working with for nearly 4 years.  It started with Pay Per Click marketing, then we built a new website, then search engine optimization and so on.  The business sells and installs home improvement products in Oakville, Burlington and area. The business owner told me that in 2009, when they were expecting a 20% reduction in sales from the previous year (a record year) because of the 2009 recession, they actually had a 30% increase in sales.  Folks that's more than a $500,000 increase in revenue during a time when their local competition is struggling to survive!  Another client in *the same* industry, that met with me a couple of weeks ago also grew by about 30% last year.  What is the one thing these two businesses have in common?  Dare I say it?  WSI Milton is managing their Internet Marketing System. Want to know the *secret sauce*? How can you grow your business by 20-30% in 2010, 2011 and beyond? You need more than just a website

Virtually every business has a web presence these days.  But most just don't work.  An effective website will enable the visitor to quickly identify that they are in the the right place to solve their problem.  It's quick and easy for them to locate the information they need to make an informed decision and it's easy and obvious for them to take the desired action.  And let's not forget the obvious; it better look great!

You need to be found!

Search Engines change their algorithms constantly.  That means that what worked today to get you to the top of the search engines will not work tomorrow.  In fact, Google changes the way they rank websites over 200 times per year.  Search Engine Optimization is not something you can just 'do'.  You need to keep updating and adding content and creating good quality links into your website.  And despite common belief, when it comes to website content, less is *not* more!  More is more.  You can never have too much content.  The key is to organize it effectively.

You can't rely on Search Engine Optimization for all your traffic; especially early on!  You need to use Pay Per Click marketing and Social Media strategies to ensure that you are getting a steady flow of traffic immediately and even after the natural traffic picks up, it's always a good idea to continue with *all* types of Search Engine Marketing.

Converting Traffic

Visitors to your website are worthless if they look around and leave without taking action.  Did you know that an *average* website only converts about 1% of the visitors into some form of lead or sale?  How would you feel if you spent a bunch of money on a brick and mortar retail location and 99% of the people who walked in your door left with out buying anything?

Conversion Architecture is the process of making sure you keep those visitors on your site long enough to turn them into quality leads or sales.  Our WSI office has an average conversion rate of 5% for the clients we service and some are as high as 22%!

If you or anyone you know would like to learn more about these principles and strategies, please register for our next free Executive Internet Marketing Seminar on March 31.