Email Marketing Aiding In-Store Sales

A worldwide study conducted for email marketing firm e-Dialog reveals that "nearly six of 10 internet users around the globe said they were more apt to buy a product in a store after getting a marketing email" (eMarketer.com).   This is a hugely positive statistic for those using email marketing as a part of their dynamic internet marketing system.

What are the downsides you ask? Interestingly, there were "only a handful" of respondents in the United States that said that a marketing email would deter them from making a purshase (eMarketer.com). 

These stats shed light on the apparent value of email marketing for making positive connections with clients in a way that will potentially boost actual in-store sales.

Wondering how you can measure the value of your email marketing investment? eMarketer suggests that the cross-channel value of email efforts can be demosntrated through offline sales associated with an email address.   Contact WSI Halton for more information on how to measure your success.

Interested in learning more about the nature and value of email marketing? We can fill you in!