Almost a year ago, Credit Valley Clinic partnered with WSI and got started using the popular Pay Per Click marketing. They saw immediate results from that, and were receiving many more hits from their internet marketing efforts.
However, through a web analytics review that WSI performed to ensure the efficiency of their online efforts, Credit Valley's website bounce rate was quite high (meaning not many people were staying on the site after arriving). In attempt to solve this problem, they decided to rebuild their website using WSI's conversion architecture expertise.
Now, they look forward to being found in organic search engine results for all of the important keywords AND for people to stay, connect with their values and marketing strategy and, in effect, be converted into a buyer!
We know we're looking forward to seeing how this newly developed site improves their ranking and their sales through converting visitors into leads!
Interested in learning more about conversion architecture or how you can improve the architecture and efficiency of your commercial website? Contact WSI. Our team of Internet Marketing Specialists would be happy to help!
WSI Halton has some exciting new launches to profile!
Wellness Way, a leading provider of promotional items for wellness professionals across North America, has just launched a new site with the help of WSI's internet marketing professionals.
Secondly, a second generation launch has been made for Superior Window Films (our first ever customer!). They've seen such incredible results, and ROI increases, over the past 4 years that they have decided it wise to reinvest in a new design and functionality for their site, www.superiorwindowfilms.com. Their new site will include the use of social media, such as blogging, facebook and Twitter, as well as video posts.
We suggest you keep an eye on these businesses and their commercial websites! We expect BIG results!
At WSI, we like to keep you updated on our latest successes or changes because, as part of our community, you deserve to know!
Contact us for more information on our services or to request a quote for your own internet marketing plans!
Currently, video produces more sales than any other means of advertising or marketing (Could Youtube Be The Missing Tabasco in Your Marketing Bloody Mary, 2010). So, how are you going to use this knowledge to leverage your access to Youtube to support your bottom line? Although it is a cost-effective marketing option, however, like all avernues of marketing, video marketing must be executed correctly in order to compete and become an asset. WSI has some tips to help your videos rank higher. The basic peice of information that you should grasp, in terms of ensuring that your video will be found online, is that the more information provided about your video, the better it can be searched (and found!). Here are 4 steps to a high ranking video: 1) Add a descriptive title to your video 2) Make your descriptive content clear and specific 3) Provide accurate tags 4) Embed your video in your website Want to learn more about how to boost your video's ranking? With our expertise in internet marketing SEO services, WSI can go into further detail with you on the steps we provided. Simply contact us and we'd be happy to speak with you, share our knowledge and answer any questions you may have. Learn more about the other 4 of the top 5 social portals (Facebook, Twitter, LinkedIn, and blogs) on our website, yourwsiadvantage.com.
Although most of the economy has suffered since 2009, and the total media spending dropped, online ad spending actually increased by 2%. By 2010, eMarketer predicts a double-digit increase in internet marketing and by 2014, despite the instability of the rest of the economy, predicts global spending online ads will reach $98.6 billion.
Why are the huge numbers for internet marketing so big and how will they sustain? eMarketers own Jared Jenks suggests that "Online is more measurable, more effective and where people are increasingly spending their time" (eMarketer.com).
So there you have it. If you have been considering investing in your online spending, ROI looks good and, as it stands, is only going to get better over the next half decade.
Looking for a way to improve your online presence? Feeling out of date and wanting to increase the quality of your internet marketing system? WSI Halton provides many online services for businesses like yours, including SEO, PPC and Social Media Networking.
Explore Our Services or contact us to learn more.
You have a track record of writing pages that people can easily read online and are prompted to take the next action steps on that website. You understand how to incorporate the use of certain terms in the right places on your web pages so that search engines love the content too.
You will be writing for a variety of clients and purposes, our staff enjoy the range of clients we deal with and the topics they get to research and learn about:
The position can be full time employment or as an independent contractor (with WSI as the priority client), located in our Milton office or from your place in the Greater Toronto Area.
You possess excellent written and verbal Canadian/North American English communication skills.
Please email denise@yourwsiadvantage.com with your resume and links to samples of your work.
A worldwide study conducted for email marketing firm e-Dialog reveals that "nearly six of 10 internet users around the globe said they were more apt to buy a product in a store after getting a marketing email" (eMarketer.com). This is a hugely positive statistic for those using email marketing as a part of their dynamic internet marketing system.
What are the downsides you ask? Interestingly, there were "only a handful" of respondents in the United States that said that a marketing email would deter them from making a purshase (eMarketer.com). These stats shed light on the apparent value of email marketing for making positive connections with clients in a way that will potentially boost actual in-store sales. Wondering how you can measure the value of your email marketing investment? eMarketer suggests that the cross-channel value of email efforts can be demosntrated through offline sales associated with an email address. Contact WSI Halton for more information on how to measure your success.
Interested in learning more about the nature and value of email marketing? We can fill you in!
Due to success of searsfloors.ca and carpetdeals.ca, our president, Denise Gervais, has been called to Kelowna, BC to speak before a national chain of flooring stores about the Internet Marketing methods that have been sweeping the corporate world, such as SEO, PPC and social media marketing.
During the conference, beginning July 13th, she will be informing these major flooring companies about the cost benefits of investing in improving their web presence.
What an exciting opportunity for us at WSI Milton!
Are you interested in building your online presence and increasing your webROI? Feel free to get in touch with us to receive our professional internet marketing support.
Looking for a way to boost your ROI? Looking for help capturing qualified leads and increasing the effectiveness of your online presence?
If you're a business owner looking to boost your ROI through increasing your leads and sales, this free internet marketing seminar is a great solution for you!
On Thursday July 15th or August 19th from 10:30am to 1:00pm, come to the WSI Halton office at 810 Nipissing Rd., Suite 201 in Milton to learn more about how Internet Marketing can help you survive and thrive in these economically challenging times. Learn about :
With only 20 spots available, contact us now to ensure you'll get a spot. Lunch is included for all attending.
In a Web Marketing Today interview with Tim Ash, an internet marketing intellectual and owner of another web optimizing company, a number of important conversion architecture points were outlined, mostly surrounding landing page strategy. The purpose of a landing page, Tim says, is to achieve conversion goals through calls to action. He introduces what him and his colleagues call the "holy trinity of conversion": 1. page heading - what page is about 2. action block with subheading - whats being asked of you 3. call to action - what you'll get and explains that just one alone will not work, and that these components depend on each other.
Another pointer he provides is that your page should incorporate a clear visual hierarchy, with one single column (the "holy trinity") to be read linearly, and a supporting narrow column off to right to reassure customers and reduce their anxiety. This reassurance column might include company logos, client testimonials, media mentions etc.
In answer to the question, "What do you do with all the other important details you want clients to know?", Tim suggested to have "more details" links to provide more info but advised listeners not to clutter their page with too many "important details". These details are where you lose the quick skimmers.
Tim definitely seems to be on board with the website optimization strategy WSI offers and, if you're a fan of the WSI Advantage, we highly recommend you check out his interview for more details on how to improve your landing page.
WSI is looking forward to the results of Arc Contracting's new lead generating website, http://www.arccontracting.ca/.
Arc Contracting Solutions Inc. is a Toronto-based firm providing a number of cutting edge environmental commerical and residential services includingremediation/abatement, land development and air quality tests. WSI believes this improvement to their Internet Marketing System will boost ROI and business!
We look forward to their success. Contact us if you are interested in launching a new Google optimized site of your own.
